Cast a wider net during early customer discovery.

How

Target and interview people that have recently

• purchased
• considered purchasing
• used

an existing alternative to your product.

Avoid using demographical targeting at this stage to sidestep prematurely falling into the local maxima trap.

Expected Outcome

Understand how potential customers currently get the job done with existing alternatives.

Implementation Steps

• STEP 1: Recruit Interviewees

  Use one or more prospecting experiment recipes to find people to interview.

• STEP 2: Conduct Interview

  Run interviewees through the Problem Discovery Interview meta-script.

• STEP 3: Capture Insights

  Document your results after every interview on a Customer Forces Canvas.