There are different types of content that you can create:

• Experience-based: relates the author's personal experience.

  Extra research to make it more detailed. Go back into your notes and your journals and any content that you have to recall what your experience was like and to tell a better story.

• Opinion-based: reflect the author's opinion about a subject.

  Extra research to make it more convincing. Link your opinion to actual research that has been performed by other authors so that people can check for themselves if they believe you, trust you, agree, or disagree. That makes your agreement more convincing.

• Fact-based: reviews the existing evidence.

  Extra research to make it more accurate. Be as accurate as possible to make sure that all of the facts that you're including in your content are actually evidence-based.

You should already have the original sources in your notes, but if you want to make some extra research here are some things you can do:

1. You can just Google
2. Read articles, watch videos, listen to podcasts
3. Wikipedia is always a great starting point for your research
   • it very often links to research papers that you can go and read
   • it has a bi-directional links feature very few people know about. Go on an article and in the left hand side on the bar click "What links here" and it's going to open a page that shows all of the articles on wikipedia that link back to that one article. It's an amazing exploratory tool to find more content that is less obvious than what's directly linked to from the page itself.
4. Search through your email inbox for content from newsletters that you've read in the past
5. Check out free courses on Coursera, edX, Khan Academy, Udemy. You can just take the one module that is relevant to the piece of content that you want to create.
6. Go on Twitter and ask questions, follow threads, talk to people
7. If you are writing about content more academic or science-based, you can use Google Scholar or https://www.connectedpapers.com/

The rules of good research:

• Start (don't end) with Wikipedia
• Explore footnotes and references
• Question your sources
• Research other sides of the argument
• Reach out the experts
• Publicly ask for additional insights

At the end of this process, each takeaway in our outline should have a link to a valid source.

It can take a little while to do this but you're going to be much more proud about the content you're going to publish online and it's going to be much more solid and trustworthy if you go through this process.

Outcome: turn your outline into a first draft with relevant sources for each takeaway.