Target people for interviews that meet your ideal early adopter selection criteria. This is often a mix of behavioral and demographical targeting.
You should observe high congruency in the stories across interviews.
STEP 1: Recruit Interviewees
Use learnings from the last sprint to refine your targeting to include triggering events and existing alternatives.
STEP 2: Conduct Interview
Run interviewees through the Problem Discovery Interview meta-script.
STEP 3: Capture Insights
Document your results after every interview on a Customer Forces Canvas.