- Publish: post the content on your blog, newsletter, podcasting or video channels
- Promote: share the content via social media channels and other relevant platforms
- Where does your audience spend time?
- What relevant communities are you actively participating in? (Don't randomly spam links in unknown communities)
- Where do people go to find answers to that question? (Ask yourself where would you go to find an article like the one you are publishing)
- Which experts are likely to share it with their audience?
- Can the content be repurposed for other channels? (e.g. turn a blog post into a tweetstorm and viceversa)
- What are the lowest effort and highest impact channels?
- Revisit: incorporate feedback and new developments to improve content over time
- Also good for SEO (Search engines really like when the content stays fresh)
- Great way to include your audience in the creative process
- Keeps your content up-to-date
- Less pressure during the initial publication phase
- See how your content thesis is evolving
- Noticing interesting patterns may spark new ideas
Outcome: publish your content