A traction roadmap helps to effectively define, measure, and communicate progress to your internal and external stakeholders

Creating a traction roadmap is a 3 step process:

Start with a minimum success criteria goal

Determine your customer throughput rate

Test/refine your customer factory model

When we are doing the traction modeling, we are anchoring around problems, not solutions.

Given these problems that we think our customers have:

• How much money do we think they are willing to spend?
• What evidence do we have? (e.g. If we find them using only free products, that's a very important signal to take into account)

The goal constraint oftentimes shapes the kind of customers we go after.