Turn the idea that you selected using the evaluation matrix into an outline:

Takeaways (What do you want the reader to learn and remember?)

Thinking again about the impact you want to have is very helpful to define your takeaways. Put yourself in the shoes of the reader to better define what kind of things might be interesting. This is a short brainstorming session where you generate multiple takeaways.

Example takeaways:

Sections (How can you group your takeaways together?)

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Add introduction and conclusion after you have defined your takeaways and sections.

Queries (Is there any additional research you need to perform?)

For each takeaway, it is very likely that you're still going to have questions.

Additional research questions:

Outcome: turn your idea into an outline by listing takeaways, grouping them into sections, and identifying remaining research questions.