How to take the elevator pitch or the customer pitch and turn it into an investor pitch or a business model progress pitch.
Use a 10 page slide deck to share a nice story with yours stakeholders and investors. Use canvases as handouts.
Usually the VCs start interrupting the entrepreneur asking to go back and forth a few slides. A much better way to prevent that is to give the Lean Canvas and Traction Roadmap as a handout so they always have a bird's eye view of what the business model is. The story within the slides is really how it all fits together.
The pitch breaks down into 3 elements that you need to get across:
Why an investor should put money into your startup versus all other startups? It's your job to sell the business model, the traction, and the evidence of it working.
Investors have seen a lot of ideas and the question they are always looking for is
It very much goes into either those macro events like pandemics or those micro events that are changing people's behaviors.
So it starts like a customer journey story. Everything that the startup has done to pitch customers can be used, but there's a slightly different framing around it. What's at stake is really the opportunity for the investor. So not only is one customer struggling with the pandemic, but there are 8 billion of them struggling with the pandemic. From an investor perspective, they want to know about customers, but they want to know also the size of the market.