The Continuous Innovation Framework is a synthesis of the best tools, tactics, and strategies for outlearning the competition, uncovering what customers want, and creating products that matter.

The Continuous Innovation Mindsets

Love the Problem, not your Solution

Your business model is the product

Traction is the Goal

Right Action, Right Time

Use a staged rollout strategy

Think 10x

Embrace your constraints

Make evidence driven decisions

Validate qualitatively, Verify quantitatively

Breakthrough requires unexpected outcomes

3 key concepts behind the Continuous Innovation Framework

Goals, Cycles, and Sprints

Modeling, Prioritizing, and Testing

Teams over Ideas