Use carefully scripted customer interviews to first understand how your customers currently use existing alternatives. Position your product against the top problems with these existing alternatives to create an offer your customers cannot refuse.
60-80% conversion from qualified leads to customers.
SPRINT 1: Broad match problem discovery
Cast a wider net during early customer discovery.
SPRINT 2: Narrow match problem discovery
Home in on your ideal early adopters.
SPRINT 3: Solution design
Formulate a possible solution to address your customer's top problems.
SPRINT 4: Mafia offer testing
Test your UVP, demo, and pricing model on potential customers.
SPRINT 5: Mafia offer optimization
Refine and optimize your offer for conversion.